Helping a recovery app earn trust during onboarding
How usability research examined a substantial opening diagnostic, daily prompts, reminder pressure and an eight-week programme without confusing completion with trust.
Read the exampleHome › Insights
UX insights and example engagements
Practical articles about usability testing, accessibility, conversion and the kinds of client questions our work can investigate.
Making a patient portal easier to register for and understand
An example engagement that covered identity checks, appointments, results, consent language, support and testing with people who had different access needs.
Read the exampleWhy retained users rarely opened a security app
How research distinguished healthy background use from unresolved uncertainty, and why more notifications and app opens spent rather than built trust.
Read the exampleThe checkout worked, so why were customers still leaving?
An example that combined analytics and moderated testing around delivery costs, guest checkout, returns, payment errors and customer reassurance.
Read the exampleFrom feedback counts to service decisions
How page feedback, support contacts, analytics and short research sessions were combined into evidence the service team could act on.
Read the exampleEuropean Accessibility Act in Ireland: website guide 2026
What Ireland's rules cover, the service-provider exemption for microenterprises, which regulator handles each sector, and what evidence to prepare before remediation.
Read the guideHeuristic audit vs usability testing: which one first?
Both are useful. They surface different things. Doing them in the wrong order wastes budget. Here's how to sequence them for an Irish small-business site.
Read the comparisonEight UX patterns that quietly kill conversion
Common UX mistakes on Irish small-business websites that hurt conversion without ever showing up in analytics — and the fixes that surface measurable lift within a sprint.
Read the patternsConversion-blocking UX: diagnose what's stopping visitors from converting
The four categories of conversion-blocking UX — and the step-by-step diagnostic process for identifying which ones are costing you conversions right now.
Read the diagnostic guideNeed an audit scoped?
Use the brief call to identify the important journey, available evidence and decision the work needs to support.